Category Archives: Auto Info
Playing the Advertised Incentives Game
The Incentives Game. It’s a game a lot of dealerships like to play in their advertising, and you’ve probably seen it before… advertisements that scream something like “$7000 in rebates!”. Whn these ads come out, typically we get some folks into the dealership who mention another dealership running this sort of ad, and ask us to match that $7000 rebate. Most of the time, we can’t… and here is why…..